Ricardo Salinas Pliego is a CPA with a degree from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). After completing an MBA program at Tulane University, he joined the ranks of Elektra in 1981 as import manager. He learned the business at a time when the company was in dire financial straits due to the successive devaluations of the 1980s. Before taking over the family business in 1987, Ricardo Salinas tried his luck in other businesses, opening a restaurant in the city of Monterrey, installing satellite dishes on his own, and even selling multi-line communication systems through his own company.


Ricardo Salinas en Aspen Institute Mexico
  • Ricardo Salinas is honored with the Manuel F. Ayau “A Life for Liberty” Award.
  • At the screening of the film “El rey del barrio,” which was restored thanks to the collaboration of Grupo Salinas and Mexico’s Cineteca Nacional, he highlighted the importance of partnerships between private initiatives and government that promote art and culture.
  • Companies are important social institutions that create inclusive prosperity, he said at a conference at the Marist University of Mérida.
  • We are in a fight for freedom and the struggle has to start with young people, he expressed during the Caminos de la Libertad for Youth awards ceremony.
  • The tenth edition of Limpiemos México brought together more than 5 million people. As the volunteer clean-up day began, Ricardo Salinas stressed that we must set an example to clean up the country.


Ricardo Salinas en Aspen Institute Mexico
  • Ricardo Salinas gave the opening shot of the largest clean-up campaign in the country, Let's Clean Up Our Mexico 2018.
  • During the debut of the Zapopan Esperanza Azteca Orchestra, Salinas explained that the children's orchestra program is extremely important for society.
  • In an article published in The Boston Globe, Salinas argued that if the United States and Mexico face common challenges and opportunities together, the two countries will emerge stronger.
  • In addressing the candidates for president of Mexico, Salinas presented the initiative "Recover your future, a proposal by young people for the country”.
  • In a conference delivered to students at the Valle de Mexico University, Salinas presented his vision of the future and the challenges and opportunities that young people will face in the next few years.
  • Ricardo Salinas called on young people to fight for freedom during the awards ceremony of the Roads of Freedom for Youth contest.
  • The Plantel Azteca held its end-of-course ceremony, in which Salinas emphasized the excellent education offered by the school.
  • The Esperanza Azteca orchestras promote values that are indispensable to society, Salinas explained during the debut of a new orchestra in Guadalajara.
  • The world needs a cultural change and young enthusiasts with a winning mentality, Salinas emphasized during the inauguration of the FIRST Global Challenge robotics world championship.
  • Salinas gave a lecture entitled "The focus on implementation to achieve success in business", within the framework of National Entrepreneur Week.
  • During the delivery of the Educational Bonus to Plantel Azteca students, Salinas declared that education is the most powerful tool to improve the population’s quality of life.
  • At the Third Conference of Civil Society Organizations, Salinas stressed the importance of promoting these associations to benefit the country.
  • At the Carmen Museum, Salinas inaugurated the exhibition "Pride of my country. Mexican Handicrafts".
  • Salinas presented the Esperanza Azteca Musical Merit Medal to the renowned Artistic and General Director of the Mariinsky Theater, Valery Gergiev.
  • Salinas headed the awards ceremony of the Thirteenth Roads of Freedom Essay Contest.
  • The work of civil society is key to strengthen the social fabric that holds us together, Salinas said during the presentation of the Donativo Hormiga, an initiative that provides assistance to charitable civil society organizations that attend to the poorest and most marginalized sectors of society.
  • Together with then President-elect Andrés Manuel López Obrador, Salinas signed the "Youth Building the Future" agreement.
  • Salinas inaugurated the "Azteca Puebla" School of Talent for talented young people, an educational model inspired by Plantel Azteca.


Ricardo Salinas en Aspen Institute Mexico
  • Ricardo Salinas presented awards to the best brigades that participated in the 2016 Let’s Clean Up Our Mexico campaign.
  • In the framework of the World Golf Championships
  • Mexico Championship, Salinas emphasized that such events position Mexico on an international level.
  • On a tour of Sinaloa, Salinas presented a series of lectures in which he argued that the true wealth of a nation lies in its youth and invited businesspersons and the government to build alliances to enable Mexico to achieve an inclusive prosperity.
  • At the Canacintra’s National Industrialists Convention, Salinas explained that to achieve an inclusive prosperity, it is necessary to generate economic, social, and environmental value.
  • In his blog, Salinas warned that weakening Mexico also harms the United States, and therefore it is necessary to further strengthen the relationship between the two countries.
  • Mexico needs civil society to join together in support of major causes and concerns, Salinas declared, in announcing the 2017 Let’s Clean Up Our Mexico campaign.
  • During the Second Conference of Civic Organizations, organized by Fundación Azteca, Salinas signed a proposal to financially support private social assistance institutions.
  • Salinas delivered the Roads to Freedom for Young People awards, in which he urged the participants to defend their freedoms and act responsibly.
  • Salinas presented a series of conferences in Cancun, where he motivated young students to prepare themselves to deal with the changes that lay ahead in the future and called on businesspersons to become agents of social change.
  • In the framework of the 20th anniversary of the Plantel Azteca educational program, Salinas highlighted the success stories of graduates of this school that provides scholarships to thousands of middle and high schools students.
  • Salinas participated in the 20th anniversary of the "Interview with Sarmiento" program, in which he emphasized that it has become established as a space for reflection, pluralism, and freedom.


Ricardo Salinas en Aspen Institute Mexico
  • Ricardo Salinas presided over the award ceremony for the 2015 Limpiemos Nuestro México competition.
  • Salinas presented his ideas on "The Businessman and Culture" at the "Mario Vargas Llosa: Culture, Ideas and Freedom" International Seminar held in Madrid.
  • At different events in Sonora, he spoke of the importance of entrepreneurs and the shared social value they generate.
  • During the "Caminos de la Libertad para Jóvenes" awards ceremony, Salinas warned that without freedom there is no capacity for change.
  • In announcing the 2016 Limpiemos Nuestro México campaign, he highlighted the need for a cultural change in order to have a cleaner country.
  • For the 19 anniversary of the "La entrevista con Sarmiento" program, Salinas argued that liberal ideology should be reappraised in light of the risks of authoritarianism.
  • Salinas participated in Ideas Festival forum sponsored by the Aspen Institute, in which he shared his views on international trade and relations with the United States.
  • Within the framework of the Expansion Forum: Digital Economy, he discussed innovation and its importance in business.
  • The Los Angeles Esperanza Azteca Orchestra offered a recital featuring tenor Plácido Domingo, in which Ricardo Salinas emphasized that music unites people.
  • Salinas headed the ceremony in which the Plantel Azteca’s Educational Voucher was delivered to its recipients and where he emphasized that only the development of human capital will lead Mexico along the road to progress.
  • During National Entrepreneur Week, Salinas gave a lecture in which he argued for the need to do away with the myths that prevent the transition to development.
  • Salinas was invited to the General Assembly of the Inter American Press Association, where he called for the unity of the media in the face of threats to freedom of expression.
  • Through the private and public sectors working together, the human capital required by Mexico can be developed, he said in signing a digital inclusion agreement for public schools.
  • Salinas delivered a lecture on "Effective Leadership for the 21st Century" during a visit to the State of Mexico.
  • He acknowledged the work of civil society organizations that help marginalized sectors of the population, during the ceremony in which in-kind donations were presented to the participating organizations through the Donativo Hormiga program.
  • Salinas participated in a debate on the future of Mexico in light of the results of the U.S. presidential elections, during the La Ciudad de las Ideas festival of brilliant minds.


Ricardo Salinas en Aspen Institute Mexico
  • Ricardo Salinas inaugurates The House of Music from Vienna in Puebla
  • Ricardo B. Salinas, Miguel Ángel Mancera, and Manuel Velasco Coello inaugurate the photo exhibition ¡Que Viva la Selva Lacandona! in the open exhibits of Chapultepec.
  • The Autonomous University of Guadalajara gives Ricardo Salinas Pliego a Doctorate Honoris Causa.
  • Ricardo Salinas was recognized with the Humanitarian Award by the Hispanic Federation for his contributions to the Hispanic community.
  • The Ricardo Salinas Scholarship will give latinos the opportunity to increase their participation in events and programs of the Aspen Institute.
  • Students from the Esperanza Azteca Orchestra of Los Angeles and Mexico performed at the White House for the Cinco de Mayo Celebration.
  • Ricardo Salinas presents “Una Vida por la Libertad” freedom award to Niall Ferguson.


Ricardo Salinas en Aspen Institute Mexico
  • Ricardo Salinas becomes the first Mexican elected to Aspen Institute Board of Trustees
  • Ricardo Salinas delivers a conference about leadership. With the Governor of Puebla and Esteban Moctezuma, launching the "Nueva Escuela" (New School) program in a rural area of Tlatlauquitepec, Puebla.
  • Ricardo Salinas is invited to participate as member of the Board of The Aspen Institute Mexico together with a group of academics and other businesspersons.
  • Ricardo Salinas, through Fundación Azteca, with Dean Kamen, supported a groundbreaking educative and technological Project: FIRST Robotics Competition Mexico 2014.


  • Ricardo Salinas announces the fifth “Limpiemos Nuestro México” cleanup campaign.
  • Ricardo Salinas presents the Kybernus Program in Querétaro.
  • Ricardo Salinas Pliego meets with Carl XVI Gustaf of Sweden.
  • Ricardo Salinas presides over graduation ceremony at Plantel Azteca.
  • Mexico needs a cultural revolution, said Ricardo Salinas during the 12th National Convention of the American Chamber.
  • Ricardo Salinas participated in a panel discussion at Clinton Global Initiative, “The pulse of Today’s Economy,” alongside Peter Sands, Group Chief Executive of Standard Chartered Bank, and moderated by CNBC host Maria Bartiromo.


  • Ricardo Salinas Pliego participates in the launch of Iniciativa Mexico 2011, which includes the signing of the Acuerdo de Medios para la Cobertura de Violencia (Agreement on Media Coverage of Violence).
  • As a supporter of the Esperanza Azteca Youth Orchestras, Mr. Salinas presides over debuts of orchestras in Tuxtla Gutierrez, Ciudad Juarez and the State of Mexico.
  • Mr. Salinas launches TotalPlay, a bundling of pay TV, telephony and high-speed Internet via fiber optic cable.
  • In association with Emilio Azcarraga Jean (CEO of Televisa), Mr. Salinas signs joint venture in telecommunications.


  • Ricardo B. Salinas was invited to participate in TED talks, where he talked about the relevance of the Base of the Pyramid in the global economy.
  • Ricardo is recipient of the Mozart Medal, gave by the Austrian Embassy in Mexico and the Mexican Fine Arts Institute.
  • During the “Limpiemos Nuestro Mexico” Campaign, leads the team that cleaned up the pilgrim’s route to Chalma, Estado de México.
  • Ricardo Salinas received the “Fray Matias de Cordova” Medal, by the Chiapas Congress, award, which was presented by Chiapas Governor.
  • Ricardo Salinas, was in New York and Washington last month for a series of meetings with business associates, politicians and Mexico experts.
  • Ricardo B. Salinas and Emilio Azcarraga Jean Mexico lead the project initiative.
  • Ricardo Salinas received the medal "Veracruz" in recognition of his work on behalf of the state, particularly his support for the formation of children's orchestras.
  • During his first participation as a speaker of the Ideas Festival of Aspen, Ricardo addressed a conference about the relations between Mexico and the United States.
  • The Government of Veracruz gives to Ricardo B. Salinas the “Veracruz Medal”, for his work in promoting children’s orchestras in Mexico through the PROMESA program.
  • Ricardo B. Salinas heads, along with executives of major media, the presentation of “Iniciativa México”.
  • For the first time, he participates in the prestigious forum Aspen Ideas Festival, an event that brings together the brightest thinkers in the world.
  • Grupo Salinas President gives “Bono Educativo” in support of 2,380 students of Plantel Azteca, for the 2010-2011 school year.
  • In a meeting with more than 500 leading executives of Wal-Mart, Ricardo B. Salinas shared his leadership vision.
  • Ricardo B. Salinas attended the first meeting “Innovative Tijuana”, with a discussion about the future of connectivity.
  • Mr. Salinas is appointed to the Board of Visitors of the Diplomatic Academy of the University of Georgetown.
  • The International Council of the Paley Center for Media invited Ricardo B. Salinas at the annual meeting.
  • With entrepreneurs from Spain, Mexico and the United States gathered at the forum “Perú: inversión, inclusión and responsabilidad social”, Mr. Salinas explains his vision of the bottom of the pyramid.
  • Press freedom is the issue during the 66 General Assembly of the Inter American Press Association.
  • Ricardo B. Salinas with outstanding students from the Universidad Panamericana, who visit TV Azteca.


  • Promotes, through Fundación Azteca, Azteca Hope Musical Promise, an innovative project in Mexico.
  • Ricardo Salinas receives the Good Neighbor Award from the US Mexican Commerce Chamber.
  • Ricardo heads the award ceremony of Caminos de la Libertad para Jovenes.
  • Assists to La Ciudad de las Ideas 2009, a brilliant minds forum organized by Poder Civico A.C.
  • Ricardo travels to Asia to strength supplier relations.
  • RBS awards the outstanding participants in the campaign “Let’s Clean Up Our Mexico.”
  • Ricardo gives a conference about press freedom in the context of the events organized by Caminos de la Libertad.
  • At the University of Michigan Ricardo gave a lecture to business students about the meaning of being an entrepreneur.
  • Ricardo participates in the inauguration of Nuevo Juan de Grijalva, Chiapas.
  • The twins, Cristóbal Patricio y Mariano Mateo, come to the world.
  • Ricardo Salinas starts in several collegial forums such as the realized in the ÍTEMS, ITAM and the UAG, with the presentation “My vision: The Base of Pyramid at the Rescue of the Global Economy”.


  • Banco Azteca begins operations in Brasil and Perú. Fundacion Azteca focuses its first effort towards the victims of the earthquake in Pisco.
  • TV Azteca signs a strategic alliance with Latitud TV of Guatemala.
  • TV Azteca celebrates the 15th Anniversary of foundation.
  • Ricardo B. Salinas participates in and FiRe.
  • Also leads the implementation of the interactive modules of the Templo Mayor Museum in Mexico City.
  • With the President Felipe Calderon and Enrique Peña Nieto, Estado de México Governor, opened the operations of the motorcycles factory Ensamblika.
  • At the begin of the scholar year, Ricardo Salinas delivered de Educative Bond, supporting the best students of Plantel Azteca.
  • Ricardo Salinas, delivered the prize of the Third Essay Contest “Caminos a la Libertad”.
  • In October, Ricardo Salinas headed the 48th edition of Movimiento Azteca, focused to the Mexican Red Cross.
  • In November, Ricardo Salinas, is the special guest during Actinver Day, an important event that congregate the investment community in Mexico.
  • Ricardo participates in “La Ciudad de las Ideas”, the first international festival of brilliant minds.
  • Also, he participated in the 6th Business Summit in Monterrey, talking about “The New Richness Sources in the Economy of the 21st Century”


  • Grupo Salinas celebrates its first 100 years.
  • Ricardo Salinas signs an agreement with the president of the Universidad Nacional Autónoma de México (National Autonomous University of Mexico) so Azteca America can broadcast English classes, among other joint projects.
  • Agreement signed with China’s FAW to distribute and produce low-cost, high-tech automobiles in Mexico.
  • Banco Azteca launches operations in Honduras and Guatemala.


  • Unefon Holdings acquires 45.6% of Unefon from the Saba Masri family and sells Cosmofrecuencias.


  • Seguros Azteca Daños (Azteca Property and Casualty Insurance) incorporated.
  • Círculo de Crédito (Credit Circle) operations begin as a credit bureau 18% owned by the group.
  • Fundación Azteca America launched, a non-profit to improve life for the U.S. Hispanic community.
  • Banco Azteca beings operations in Panama.


  • Empresario Azteca (Azteca Businessmen’s) program launched to support small businessmen.


  • Grupo Movil@ccess acquires a 74.64% interest in Iusacell for US$7.4 million.
  • Final approval given to operate a pension fund management company (afore), incorporated as Afore Azteca.
  • Final approval from Mexico’s Finance Ministry to purchase a private insurance company in Mexico, Seguros Azteca.
  • First child with María Laura Medina, Ricardo Emilio Salinas Medina, born.


  • The Finance Ministry grants Grupo Elektra a license to operate a bank. In October, it begins operations simultaneously in 800 branch offices located in Grupo Elektra stores.
  • First Movimiento Azteca in support of the transplant foundation (FUNAT).
  • The first Hugo Salinas Prince Silver Prize is awarded to support Mexican silverworking design.


  • Azteca America is launched as a network to serve the US Latino community.
  • Fomento Cultural Group Salinas (Grupo Salinas’ Cultural initiative) is created to promote the group’s values, which are published in book form.
  • Ricardo Salinas marries María Laura Medina.


  • With the millennium, Elektra celebrates 50 years of operations.


  • Grupo Elektra wins bidding for Grupo Salinas and Rocha.
  • Unefon restructures: Moisés Saba acquires 50% of its shareholder equity and TV Azteca the other 50%.
  • The United Nations awards a Civil Society Medal for the Vive Sin Drogas campaign against substance abuse.


  • Fundación Azteca launches its Vive sin Drogas, Live Drug Free Campaign.
  • Founds Unefon, a wireless telecommunications company.


  • Elektra expands to Central America with four stores in Guatemala.
  • Plantel Azteca opens its doors as a privately funded grade school and high school for low-income students and quickly establishes itself as the number one high school in the country according to national standardized testing results.
  • Also in line with the group’s values, the Plantel Azteca (Azteca School) starts operations, today the world’s largest private school with altruistic objectives and what CENEVAL considers the country’s high school with the highest academic standards.


  • Azteca Music is founded to produce, promote and distribute popular music recordings. Fifteen days later, it produces its first gold record.


  • Introduces an advertising plan based on rating points that continues to be an innovative option in Mexico.


  • Heads a group of investors in acquiring a series of television stations and licenses from the Mexican government for US$643 million, giving birth to TV Azteca.


  • Receives a federal government concession to offer trunking services, founding Radiocel, which is later sold to Nextel. A year later, he is awarded a concession for paging services, giving rise to Biper, which later becomes Movil@ccess.


  • Becomes Chairman and CEO of Grupo Elektraand begins a plan to restructure the company to deal with the crisis sparked by the peso devaluation. At this point, Elektra has 59 stores and 2,000 employees.


  • Third child, Hugo Salinas Sada, born.


  • Suggests using Apple IIe computers to manage sales and inventories of all stores. However, the machines were not designed for the job, so later all of the programs were transferred to IBM PCs


  • Becomes commercial manager of Grupo Elektra.


  • Grupo Elektra finds itself in difficult economic straits at the end of the López Portillo administration “boom”.
  • His firstborn, Ninfa Salinas Sada, comes into the world.


  • Obtains an MBA from Tulane University in New Orleans. Uses his tuition money to speculate in commodities, making it necessary for him to finish the two-year program in one year.
  • Realizes that there is a market niche and starts his own import business in Mexico, but the peso crisis makes the firm flounder and has to close.


  • Works in an import-export firm in Dallas, Texas as a specialist in Latin American trade. Travels frequently to Central and South America.


  • Graduates as a public accountant from the Instituto Tecnológico de Estudios Superiores de Monterrey. His father gives him US$5,000 as a graduation gift.
  • Invests his US$5,000 to set up a restaurant, El Estoril, with a friend. The venture does not do well, and he swore to never return to the restaurant business.
  • Employed at Arthur Andersen as an auditor for a year, but does not take to the work, coming to the realization that his métier is being an entrepreneur.


  • Receives General Certificate of Education for high school coursework.


  • Second summer job as a Sanborn’s employee in the auditing department.


  • His first summer job was at Camas Lamas, an Elektra Supplier. His task was to carry mattresses from the production line to the warehouse and then to the loading dock for shipment.


  • Attends a traditional Mexican school that he doesn’t like because it is too big and impersonal.
  • Acquires a passion for reading, especially adventure novels.


  • First entrepreneurial venture is selling honey door to door with his brothers and sisters at age 10. They collected and bottled honey from an amateur apiary on the roof of their house, using labels that were printed in their father’s office. The venture lasted several years.


  • Attends an English-system school with very few students per classroom, where he is strongly motivated to learn.


  • Ricardo B. Salinas Pliego is the firstborn of Hugo Salinas Price and Esther Pliego de Salinas, who would eventually have five children.