Limpiemos Nuestro México: Strength is in our unity
January 24 was a very important day for us. We concluded the 2013 Limpiemos Nuestro México cleanup campaign and held the corresponding awards ceremony. I can say that after five years of intensive work we are beginning to see concrete results.
Limpiemos Nuestro México is an environmental campaign promoted by Fundación Azteca in collaboration with civil society, public institutions such as the Environment and Natural Resources Ministry and the Health Ministry, companies such as Grupo Bimbo, and civic associations such as the Mexican Soccer Federation.
This initiative began as a small idea that has flourished among individuals. Today we have a program with a growing national and international presence, in countries such as Peru, El Salvador, Guatemala, and even China, also in collaboration with Grupo Bimbo.
The Limpiemos Nuestro México campaigns bring us together as a society around a common goal and that, in and of itself, are important. In total, 21 million people have participated during the five times the campaign has been conducted. Together they have collected 100,000 tons of garbage from our streets, parks, rivers and beaches.
We're achieving the unthinkable: each year, more and more people have been participating and in many cases they have formed permanent clean up brigades.
I feel that we must move away from the concept that puts a wall between the government and the governed, in which public servants are responsible for everything that affects us and the population does nothing. Today Mexico needs its citizens to show an interest in public affairs, and one way of doing so is by acting in favor of the environment, because small actions lead to big changes.
The participation of institutions and society is essential to solve the serious problems facing Mexico, such as insecurity, shortfalls in our education system, and the growing environmental degradation, among many others.
Consciousness and collective action are key for achieving the cultural change that our country needs. We need to act as true citizens, understanding our rights and obligations, defending our freedoms. This entitles us to demand better results from our public servants.
Limpiemos Nuestro México is a campaign that sows the seeds of this change of mentality because the transformation is in our hands.
Limpiemos Nuestro México began as a way to teach children not to litter and gradually evolved into a way of working as a team with the goal of achieving a better country. This should fill us with pride.
For these and many other reasons, help us continue with our commitment. Let's make dumping garbage in unauthorized places unacceptable. On May 25, let’s once again show by example. Let’s work together as citizens, companies, and public institutions. Once again, let’s sow the seeds of change.
Limpiemos Nuestro México Award Ceremony
A tree is born from a small seed
Case for Cultural Change
Today we have a much cleaner Mexico
Let's change the world, an acorn at a time
Register your clean up brigade at: www.limpiemosnuestromexico.com
The reason for our social commitment