The Winds Have Changed
Of this we can be sure. This is not the first time we face formidable challenges, either as a country, or in this group of companies. In Grupo Salinas we have successfully resolved all the difficulties that we have faced. There are sound reasons why we been in existence for 110 years. In our history we have weathered many storms, from the Mexican Revolution through the "Tequila crisis" that led to the peso’s abrupt and sharp devaluation, along the way experiencing the macro-devaluations of the 1980s. We should remember that each of these developments eliminated thousands of companies and millions of jobs.
Here we see difficulties as opportunities for improvement and in the event that we face a recessive environment, Grupo Salinas will redouble its efforts to generate greater efficiencies in all our operations and to consolidate our market share in the industries in which we compete. To do so, we must be alert and responsive, flexible, austere and act with determination to put our clients at the center of everything we do, because it is in times of crisis when we most need each other.
For Mexico, the prospects for 2017 have been become quite complicated. Today more than ever, Mexico needs effective leadership, at the political, social, and business level. We must put aside our differences, unite and act intelligently. If we do this, I am confident that Mexico will energetically and bravely overcome the challenges posed by the current environment. As the saying goes, "we cannot change the winds, but we can adjust the sails."
All of us, especially our company executives, must be aware of what we might face and we must be prepared. Today, in addition to caring for our customers, it is essential to pay attention to our assets, since the cost of many of them is denominated in dollars. It is also necessary to reinforce measures aimed at ensuring savings in all of the Group’s companies. Each of us has an important role to play in this context.
As you know, I define myself as a rational optimist. This implies always being realistic, but never feeling defeated. As Rudyard Kipling reminds us, in a text that I shared on my blog, today more than ever If you can force your heart and nerve and sinew we must keep our thinking alert and our muscles tight.
Our business history was written by exceptional Mexicans and unquestionably stands on the shoulders of giants. Despite the rhetoric, Mexico is important for the United States because, more than neighbors, we are partners: we need bridges, not walls. We hope prudence will prevail and that we will not be thinking in terms of rivalry but rather of shared prosperity.
Today, we could face a new historical challenge and we must rise to the occasion. The whole world is watching Mexico and wonders if we will move forward. I have no doubt that we will do so.