A License to Deceive
Cloistered in his home in an elegant Texas neighborhood, totally isolated from what’s happening in our country, the man thinks about who he’s going to libel in the next edition of his newspapers. Libel is a profitable business, and there’s always a victim. Unfortunately, most people don’t have the remotest possibility or will to defend themselves. I do.
I’m referring, of course, to Mr. Alejandro Junco de Vega, who a few days ago decided to flee Mexico, leaving behind his libelous statements and the distortion of reality that he has accustomed his newspapers’ readers to.
From that comfortable position, Mr. Junco decided to insinuate that the digital television service we offer at Grupo Salinas through Hi-tv is pirated, and in today’s edition, he expresses surprise that we are ready and willing to defend ourselves.
It is worth noting that though he lives in the United States, Mr. Junco is unaware of the U.S. transition to digital televisionthat will conclude in June, 12 years before it’s programmed for Mexico. Thanks to this technology, millions of viewers will receive many more channels on open broadcast television, which they will get through a digital receiver.
In terms of available television programming, Mr. Junco is conveniently unaware that any U.S. television license holder can broadcast as many channels as are technically possible to send out on the 6Mhz frequency channel that each license authorizes, thanks to the magic of multiplexing and multicasting.
Without going into technical detail, we should say that multicasting in open broadcast television refers to the possibility of transmitting several channels through a single radio-electrical spectrum band width or frequency channel. This allows us to make more efficient use of a scarce resource and benefit the consumer. Who can be against that? Mr. Junco, of course.
If he’s still in doubt, and his television is analog, Mr. Junco can go to any Radio Shack and pick up a digital receiver. If he doesn’t want to leave the house, he can visit this website. If Radio Shack can’t meet his needs, then he can go to the Amazon or Best Buy sites…I’m sorry to report, unfortunately, that Circuit City has gone out of business.
So, the issue is that thanks to multicasting, digital television gives consumers more television options without having to be captive clients of local pay-television monopolies. Despite living in the United States, Mr. Junco’s ignorance, whether accidental or premeditated, prevents him from seeing the advantages of this technology.
This is just what we’re doing at Hi-tv, and it’s not pirate or illegal. Mexico decided to conclude its digital transition in 2021, but the process is already underway, and we simply decided to speed up the benefits to our customers, in full compliance with applicable regulations.
Without going too much into the technical or legal details, Mexico decided to adopt the ATSC (Advanced Television Systems Committee) A/53 standard. If we visit their website, we can study the technological side of this. Multicasting and coding are included among the standards applicable to digital television in our country.
I think Mr. Junco’s ignorance is no accident. It’s a pretense. Behind his latest offensive —and the etymology of this word is important— is the powerful pay-television monopoly, a multi-million-dollar industry serving a minority.
Digital television offers the consumer many more options, and that’s good for competition and for the country. I invite everyone to look at the Hi-TV website to understand —without interference from the lies of a third party defender of monopolies— what this new opportunity is all about. On the way, you can forget about monthly payments for more and better television viewing.