Let’s Clean Up Mexico!
I recently shared my thoughts on the book The Great Degeneration, by Niall Ferguson. I think the book is key to understanding the severity of the eroding of the foundations of Western civilization.
One of the main problems that Ferguson mentions is the declining role of civil society. Today we all expect our problems to be resolved by the government and we forget about participating in this process. This is terrible.
This is part of reason for the promotion of the Limpiemos Nuestro México cleanup campaign, which has been successful in getting millions of people involved in improving their neighborhoods.
This Sunday we will be holding the sixth edition of this campaign. The growth in participation and the impact of the campaign has been exponential. This should enthuse and encourage us to participate.
The program has also spread to other parts of the world. In China, El Salvador, Guatemala, and Peru this effort has already been very successfully duplicated with some of our associates.
Beyond the 96,000 tons of garbage that have been collected from the streets of Mexico since 2009, there are two important results worth emphasizing.
First, is the collaboration between civil society, the public sector, and companies in a remarkable shared effort. This is especially important since with citizen participation we are taking the first step in engaging issues that affect us all with action. Meanwhile, the companies are showing their capacity to positively impact the communities in which they operate.
Second, the youngest participants become aware of the serious problems we face with the environment and the actions that should be taken. By participating in the Limpiemos Nuestro México campaign with our children, we consolidate the pact between generations, and educate and strengthen social fabric. Rather than mitigating the consequences of a problem, we are becoming part of the solution.
I hope everyone can participate in the Limpiemos Nuestro México campaign. The satisfaction of doing something positive for the future of your country is a good feeling. Through Fundación Azteca, sponsored by Grupo Salinas, we are calling on our friends, partners and staff to participate.
As is the case every year, our Elektra outlets and Banco Azteca branch offices and the local Azteca television stations will be organizing clean-up crews in their communities and in emblematic localities in each region. We will also be accompanied by clean-up crews from Grupo Bimbo, the Ministry of the Environment and Natural Resources, and the Ministry of Education.
The problem of trash is very serious and we will not resolve it in the short term. We need everyone’s participation; we need your support.