A gift, a smile
Our children are the future of Mexico, our most valuable asset on which the future of our country will depend.
However, many such children face serious deprivations and adversities and lack of opportunities. Given such an unfavorable environment, bringing them a moment of joy can be very meaningful in their lives.
With this idea in mind, we decided to support an initiative that Jorge Garralda launched in 1994 and which, over time, has become a major effort rallying the country to collect toys this holiday season and deliver them to children from families with limited resources.
The Juguetón toy drive fosters a spirit of generosity and teamwork in all those who participate and support the initiative.
This campaign became known as the Juguetón toy drive, one of our socially oriented projects that has had the most impact. In addition to serving a vulnerable sector of the population, fosters a spirit of generosity and teamwork in all those who participate and support the initiative. This includes volunteers, civil society, companies, governments, and public and private institutions.
For all of the above-mentioned factors, I am especially proud of this project, which has also, for the first time, received the GREAT distinction from the British Embassy.
This year the goal is to provide more than 17 million toys. Remember that every toy that we provide represents an encouragement and a smile in a child's life.
Thank you for participating!