Let’s Clean Up Our Mexico
It is very sad to see that Mexico has become dirty, neglected and strewn with garbage. Those of us who live here have to do something urgently. And we’re going to: next May 31st in the Limpiemos Nuestro México (Let’s Clean Up Our Mexico) campaign we’ve launched jointly with the SEMARNAT.
The severe garbage problem seems very complex, but actually, it’s simpler that we imagine: you and I and everyone can change it. It’s just a matter of doing two very simple things: first of all, not to dirty things, and secondly, to clean up what’s already dirty.
In these times of global crisis, when many are discouraged and facing great uncertainty, we have the best opportunity to look at the simple, profound things, like for example, family unity in a project that benefits all of us: cleaning up our streets. It costs us next to nothing.
Limpiemos Nuestro México has three basic components: (1) creating civic awareness. For that, we in the media are going to play a very important role. We have to make it totally unacceptable to throw out garbage, foul our rivers or contaminate our seas; (2) taking action by donating four hours of our time to clean the streets and making the authorities do their part in this effort; and (3) monitoring and inviting the media to help us with their pens, their cameras and their microphones, and to inform us when people don’t do their part, and also when the authorities don’t live up to their responsibilities.
With these three things —civic awareness, a commitment to action and monitoring— I’m sure that in a very short time, we’ll have a clean country.
Limpiemos Nuestro México is calling on you to donate four hours of your time to clean up your street, your plaza, your city. I hope that thousands of us will join in to make this commitment. I invite you to visit any Elektra store, Iusacell service center or Banco Azteca branch to find out about how you can participate.
The time has come to say, “Enough! We don’t want a dirty country; we don’t deserve it and we have no reason to put up with it!” From Tijuana to Cancún, next Sunday May 31, from 9 a.m. to 1 p.m., we’re going to clean up our Mexico.
Thank you for believing that “Yes we can!”