Reevaluating the World We Live In
Let’s take a pause to reflect. Do you think that the increasing scarcity of water in many regions of the world, the contamination of the air and rivers, climate change and recurring flooding are isolated facts, the result of the natural deterioration of our planet?
Well, they aren’t. Man is the only one responsible for these and other events because he has abused the planet and its natural resources to the degree that we cannot even imagine what the world we will leave our children will be like. They will have to pay for our ignorance and irresponsibility for generations to come.
The time has come to act. At Grupo Salinas, we are taking a leap forward to promote a radical change to advance toward a culture of environmental responsibility that will benefit all of us, our families and the world we live in.
Revalora tu Mundo is an internal campaign. It is our answer to this grave situation because we know that 50,000 people can make the difference. Starting now, all of us in Grupo Salinas will carry out concrete, constant actions that contribute to caring for our environment.
This is no fleeting campaign, and much less a fad. Revalora tu Mundo is the search for a sustainable lifestyle that we can create for coming generations.
We’re starting at home. We want to be sustainable and eco-efficient as a group. This means being generous, intelligent and creative, because we have to find the way to do more with less.
At Grupo Salinas, we fully accept this commitment. I invite you to reevaluate and appreciate our world. Stop a minute and think what you’re going to do starting today so your children can enjoy a better world.