At Grupo Salinas we appreciate good ideas. Personally I believe that ideas not only belong to whoever conceives them, but also to those who apply them. I've always said that I am a Zapatista when it comes to ideas, with the mantra that "ideas belong to those who work them."
I also believe that our future depends on the creation of good ideas and their transformation into constructive action.
Great social change begins with challenging ideas that revolutionize ways of thinking, and history is full of noteworthy examples.
This is not an easy or instantaneous undertaking. However, today we have the good luck of having greater freedom of expression, the ability to debate, and technologies to convey ideas and speed up learning and innovation.
We decided more than six years ago to support the proposal that Andrés Roemer raised with us, namely, to gather together here in Mexico the brightest minds in the world. The result is Ciudad de las Ideas, one of the most significant social initiatives that we have supported, which grows in scope every year.
For example, it was in the 2008 Ciudad de la Ideas that we decided to launch a project of youth orchestras, whose number currently totals 56, involving more than 13,000 children in Mexico and El Salvador. I can also mention other talent generating projects in our companies based on the concepts developed by my friend Sir Ken Robinson or the teaching-learning methodology designed by Salman Khan that we have adopted throughout our companies.
Ciudad de las Ideas represents a joint effort among Grupo Salinas, civil society, public institutions, including the Government of the State of Puebla and the National Council for Culture and the Arts (CONACULTA), and the private sector.
This year, Ciudad de las Ideas paid tribute to the dangerous ideas that challenge conventional thinking. The ideas are applied in varied fields of economics, development, sustainability, art, science, and society.
In addition, the segment Mex-I-Can brought together talented Mexicans whose work has been recognized around the world, including Xavier Velasco, Elisa Carrillo, and young people such as Abdiel Vazquez and Alberto Brian Fernandez.
Ciudad de las Ideas is much more than a series of lectures. It’s an event designed to function as a community whose aim is to exchange views and spur a transformation in thinking.
Through Ciudad de las Ideas, it’s possible to imagine a better future. I invite you to join this initiative. Fortunately, today’s technology allows us to share this great event through Project 40 and the www.ciudaddelasideas.com web page.
Just as Mexico has a rich culture, it also needs from time to time a good dose of dangerous ideas to achieve real cultural change. Join us in spreading them.
The reasons for our social commitment
Ciudad de las Ideas